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Case Study - Easy2Name

click here to contact usEasy2Name specialises in the printing of personalised name labels which can be ironed, sewn or stuck onto personal belongings. The business had expanded through low key advertising and word of mouth within several markets, particularly school children.

Recognising the enormous potential of the Internet for the promotion of its business, Easy2Name approached Web on High about developing a new website that reflected its bright, cheerful image, and was extremely simple to use, allowing people to either phone or to place an order online. In addition it was vital that the site attracted new enquiries via search engine prominence.

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Web on High built a new site and shop for Easy2Name that was remarkably easy to use. It reflected their bright and friendly image and streamlined the online ordering process.

Melanie King, Director of Easy2Name fully admits that "taking the plunge" into such a major project was a risk for a fairly small business but that it has most definitely paid off. Within 12 months, the company had increased their orders 10 fold and had secured a major contract from a highly respected department store. The following year, building on marketing data collated from the site, a market was identified in the States and as a result, there is a sister website serving US customers.

The company took its highest ever income for a single day in September 2005 and has increased overall turnover 10 fold since we first built their site.

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