Case Study - Easy2Name
Easy2Name specialises in the printing of personalised name labels which can be ironed, sewn or stuck onto personal belongings. The business had expanded through low key advertising and word of mouth within several markets, particularly school children.
Recognising the enormous potential of the Internet for the promotion of its business, Easy2Name approached Web on High about developing a new website that reflected its bright, cheerful image, and was extremely simple to use, allowing people to either phone or to place an order online. In addition it was vital that the site attracted new enquiries via search engine prominence.
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This was back in 2002 and Web on High built designed, created and promoted an e-commerce solution (online shop) for Easy2Name that was remarkably easy to use and was structured so as to achieve search engine prominence when it was promoted. It also reflected their bright and friendly image and streamlined the online ordering process.
At the time, Melanie King, Director of Easy2Name fully admits that "taking the plunge" into such a major project was a risk for a fairly small business but that it has most definitely paid off. Within 12 months, the company had increased their orders 10 fold and had secured a major contract from a highly respected department store.
Some 7 years later, one can only say the combined efforts of Web on High and Easy2Name has been a fantastic success. The site has been further improved; back end functionality expanded to make the office functions more efficient and search engine prominence has been substantially expanded to incorporate new and upcoming search terms. The result of all this brought the busiest month for the site in August 2008 and produced stunning results.
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