Case Study - Universal Networks
Web on High had worked with Universal Networks for a number of years, successfully achieving search engine prominence for their web site. However, as the business grew, and their product portfolio expanded, the management and updating of the website had become extremely time consuming.
Universal Networks appealed to Web on High for a solution. They wanted to maintain search engine prominence, but needed to have more control over the content and updating of their web site.
Web on High designed a bespoke content management system for Universal Networks. This system enables the company to update their web site instantly. The system has also enhanced the web site's usability by allowing users to search and filter results.
In addition to this flexibility, Web on High also added an enquiry basket to the site, enabling users to add items they wished to purchase, the details of which are sent to Universal Networks to complete the transaction. This functionality has also enabled them to add related products, increasing the value of each sale achieved.
Universal Networks are delighted with the solution provided. They have a web site with great functionality and flexibility, specifically tailored to their business requirements. In addition, the website has maintained and increased it’s search engine presence, resulting in increased traffic to the site.
Eddie Hing, Universal Network’s Managing Director states that they have experienced a 100% increase in visitors so far and it is still rising. On top of this there has (to date) been a 33% increase in orders placed.
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